Top 5 Social Apps on Android in Romania: Q1 2022 Performance

During the first quarter of 2022, the top social apps on the Android platform in Romania demonstrated diverse performance trends. Below is an overview of how TikTok, Instagram, Facebook, X, and Facebook Lite performed.

TikTok from TikTok Pte. Ltd. saw significant fluctuations in weekly revenue, peaking at approximately $336K in mid-January. Weekly downloads for the app showed a decline over the quarter, starting from 47.6K at the end of December to around 36.1K by the end of March. Despite this, the weekly active users remained relatively stable, hovering around 3.3M throughout the quarter.

Instagram experienced minimal revenue, with only a few dollars recorded sporadically. Weekly downloads decreased steadily from 38.5K at the end of December to about 23.4K at the end of March. The app maintained a consistent number of weekly active users, averaging around 3.7M throughout the quarter.

Facebook from Meta Platforms, Inc. showed a slight decline in weekly revenue, with figures ranging from approximately $5K in mid-January to around $2.5K by the end of March. Weekly downloads fluctuated, peaking at 26.7K in mid-March before settling at around 23.1K by the end of the quarter. The app's weekly active users remained robust, consistently averaging around 4.2M.

X from X Corp. did not generate any revenue during this period. The app saw a notable spike in weekly downloads in late February, reaching around 29.8K, before dropping back to approximately 7K by the end of March. Weekly active users for X showed a modest increase, peaking at around 498K in late February.

Facebook Lite, also from Meta Platforms, Inc., had no recorded revenue. Weekly downloads exhibited a slight upward trend, starting at 9.2K at the end of December and rising to about 10.4K by the end of March. The app's weekly active users saw a mild increase, peaking at approximately 403K in mid-March.

For more detailed insights into the performance of these apps, visit Sensor Tower.